The client wanted a light hip-hop beat that could be used in this ~20 second time slot. After a few minutes of consultation, and a couple revisions - this is the final product. It is 110bpm, and created specifically with this advertisement in mind (as is all custom/advertisement work), meaning all of the time producing this went into just these 20 seconds. This allowed greater freedom in being able to be precise and meticulous with every detail, and the results speak for themselves.
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